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Speakers

 

Mary Motsenbocker - President and CEO, International Tourism Marketing.

Under the direction of Ms. Motsenbocker, International Tourism Marketing owns and produces Go Native Summit, Go West Summit, and Go China Summit, destination marketing conferences for International travel producers. Ms. Motsenbocker’s knowledge of and unrelenting commitment to resourceful event and meeting planning includes directing multiple conferences that feature both cabinet level and high-ranking officials and internationally-recognized presenters in locations throughout Asia, Europe and the US.

Judy Walden - President, Walden Mills Group (WMG) works with communities to strengthen local economics through cultural heritage tourism. She has conducted Share Your Heritage workshops in Alaska, Wyoming and Colorado for the National Trust for Historic Preservation, and regional trainings for America’s Byways Resource Center in South Carolina, Ohio, Idaho, and Minnesota. She worked with leaders of local villages in Asia and the South Pacific to develop ways that communities can balance protection and promotion in their development of cultural heritage and ecotourism programs.
Veronica Valencia - Director of Marketing and Communications for the New Mexico Tourism Department. She has over 17 years of experience in media relations and marketing and has served as the public information officer for government entities such as transportation, health care, entertainment and tourism.
Veronica has a Journalism degree from the University of New Mexico and an MBA from New Mexico Highlands University. She has handled multiple advertising campaigns including the New Mexico State Fair, the state’s anti-DWI campaign – “You Drink. You Drive. You Lose.”, and most recently, the New Mexico Tourism Department’s “NM True” Campaign. 
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Liz Birdsall - With a degree in tourism from Colorado State University, Liz’s international tourism career began working for Vail Resorts, and was followed by joining International Tourism Marketing (ITM). At ITM Liz managed international marketing programs for: Colorado Ski Country, Colorado International Marketing Organization (CIMO), Grand Circle Association, British Airways and the Colorado Travel & Tourism Authority. Additionally, Liz was the Director of Rocky Mountain Symposia now known as Go West Summit. In 2001, Liz began consulting for ITM and other clients. Current projects include Go West Summit and Go China Summit. Liz also has broad experience with international travel publications such as Essentially America (UK, Mexico, China, and Germany), The Daily Telegraph Newspaper (UK) and international guides for California, Colorado and Rocky Mountain International. Most recently Liz has been working on special editions of Essentially America co-branded with Brand USA the new international promotional campaign for the USA.
Mark Trujillo - Indian Tourism program director/tribal liaison for the New Mexico Tourism department he is responsible for assisting all tribes within the State of New Mexico with development and marketing tribal tourism in a culturally sensitive manner promoting effective communications and collaboration between state agencies and tribes and developing positive state-tribal government-to-government relations.
Prior to assuming his current position in June 2011, he held the position for 12 years as North America Tour Trade Director for the New Mexico Tourism Department, his primary focus was to develop and market New Mexico as a tourist destination in the United States, Mexico and Canada. Mark also worked as Director of Sales and Marketing for the City of Santa Fe, New Mexico promoting Santa Fe overseas. His primary focus was, UK, Germany, France and Italy. He has also served as a meeting consultant under the protocol office for the Los Alamos New Mexico National Laboratories.
Marita Ross - In 1987, Marita Ross had her beginnings in the travel industry working for Cruise America, one of America’s leading motorhome rental companies. Being multi-lingual (English, German and some French) came in handy when dealing with customers from all over the world.
After Cruise America, Marita started working for Go America Tours, at that time one of the largest receptive tour operators in the US. In the beginning she worked as staff in the Operations Department, then as the Operations Manager and later as the Product Manager for the Marlboro Reisen catalogs, dealing mostly with adventure products and ranches. America 4 You was founded in 1996, first just selling the products from the Marlboro Reisen catalog but over the years the company has added hotels and fly-drives and is known as a "hands-on Boutique Receptive Tour Operator", working with tour operators all over Europe.
Marita has given lectures and seminars about "Working with European Tour Operators" at a South Dakota Governor's Conference, the Dude Rancher's Convention, "Spotlight on Native America", and many others.