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Agenda

Monday, December 3rd 

Location: IAIA Center for Lifelong Education Building

8:00 am  Registration and Breakfast

9:00 am  Welcome

  • Mary Motsenbocker, President, ITM
  • Dr. Robert Martin, President, IAIA - Invited
  • Monique Jacobsen, New Mexico Tourism Cabinet Secretary
  • Overview of International Marketing Inbound Statistics. US Department of Commerce. Speaker: Ron Erdmann. Live from Washington D.C.. Click here to download presentation.

10:00 am  Selling Your Tourism Product: The International Distribution System. Speaker: Marita Ross

10:30 am  Break

10:45 am  Panel of Expert Suppliers. Moderated by: Mary Motsenbocker

11:15 am  Cultural Diversity of Markets (United Kingdom, Germany, France, Benelux, Australia, Japan, and China). Speaker: Judy Walden and Marita Ross

12:15 --Lunch-- On your own in the IAIA cafeteria. Lunch costs $6.80 a day for all you can eat.

1:30 pm  Creating Your Tourism Product. Speakers: Judy Walden, Marita Ross

2:30 pm  Itinerary Building. Moderator: Judy Walden

3:30 pm  Working Effectively with the Media. Veronica Valencia, Director of Marketing and Communications, New Mexico Tourism Department. Click here to download presentation.

4:30  Session Recap. Speaker: Judy Walden



Tuesday, December 4th 

Location: IAIA Center for Lifelong Education Building

8:00 am  Breakfast

9:00 am  Partnerships and Collaboration. Speakers: Mark Trujillo, Sandra Necessary, Staci Eagle Elk. Click here for presentation.

9:45 am  Break

10:00 pm  Taking Your Tourism Product to Market: Pricing, Packaging, and Presenting. Speakers: Judy Walden, Marita Ross

11:00 am  Ask the Tour Operator. Judy Walden & Marita Ross

12:15 --Lunch-- On your own in the IAIA cafeteria. Lunch costs $6.80 a day for all you can eat.

1:30 pm  Developing Successful Sales Presentations. Speakers: Mary Motsenbocker, Liz Birdsall. Click here for presentation.

  • One-on-One Sales Presentations
  • Trade Show Presentations
  • Media Presentations

2:00 pm  Test Your Sales Presentation Skills. Moderator: Judy Walden

3:00 pm  Closing Session Recap. Speaker: Judy Walden

Click here for speaker bios

Click here for wall notes.